Trade-Off Why Some Things Catch On, and

Why did the Razr ruin Motorola? Why does Wal-Mart dominate rural and suburban America but falter in large cities? Why did Starbucks stumble just when it seemed to reach for the stars?

KEVIN MANEY, the author of Megamedia Shakeout and The Maverick and His Machine, has been a contributing editor to Condé Nast Portfolio and a contributor to The Atlantic, Wired, NPR, and ABC News NOW. He covered the technology industry for USA Today for almost two decades. He lives outside of Washington, D.C.

Visit the author at his website, www.kevinmaney.com.

From the Hardcover edition.

Acknowledgments	p. IX
Preface to the Paperback Edition	p. XI
Foreword	p. XIII
Introduction	p. 1
The Fidelity Swap
Prologue	p. 7
The Fidelity Swap	p. 13
Fidelity Versus Convenience	p. 26
The Trade-Off, the Belly, and the Mirage	p. 43
When Andy Gove Meets Trip Hawkins	p. 55
Winners and Losers
Super-Fidelity	p. 67
Super-Convenience	p. 83
The Worst Place to Be	p. 100
The Worst Thing to Try	p. 121
The Trade-Off In Practice
Innovation	p. 141
Disasters	p. 156
Opportunity	p. 176
Strategy	p. 189
Personal Strategy	p. 199
Notes	p. 203
Index	p. 209
Table of Contents provided by Ingram. All Rights Reserved.

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Trade-Off Why Some Things Catch On, and Others Don't

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Table of Contents

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