Grant McCracken is a research affiliate of the Comparative Media Department at Massachusetts Institute of Technology. He is author of Culture and Consumption (IUP, 1990), Culture and Consumption II (IUP, 2005), Flock and Flow (IUP, 2006), The Long Interview, and Plenitude. He lives in Rowayton, Connecticut.
Sightings
Preface: Entertainment Is Dead, Long Live Transformation
Introduction
Self-Transformation in a Popular Culture
Traditional Transformations
Status Transformations
Modern Transformations
Postmodern Transformations
Conclusion
Appendix: The Argument in a Single Page
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