True Success: What It Means and How Organizations Can Achieve It

Business, non-profit and government leaders who want leverage for improving theirorganizations? performance will find answers inTrue Success. Unlike most managementbooks,True Successprovides fresh insights into fundamental but uncomfortable truthsabout organizations and success. A truly successful organization establishes a navigation and guidance system and process tounderstand its external environment and internal capabilities, to identify and assessattractive opportunities, and to generate and implement creative ideas about how toaddress these. By describing how such a system and process works, for both single and multi-businessesorganizations,True Successempowers its readers to become more effective leaders and toenjoy greater personal success. ?Most management books are like instant oatmeal; hot for a minute and ultimately blandand boring. Arnold Judson has found a way to provide plenty of meat, encapsulating hisdiverse consulting experiences in a thoughtful and thought-provoking set of ideas thatany senior manager could use. Although the writing and examples are lively, it will takework, just as successful managing does. But there are great concepts, vivid examples andpractical implementation guidelines for leaders serious about creating true success.? ?Allan R. Cohen Edward A. Madden Distinguished Professor of Global Leadership, Babson CollegeCo-Author ofInfluence without AuthorityandPower Up, best-selling books on leadership.