Twenty Years on

In 2005, the financial services sector was woefully unprepared to support the next generation of retail customers, the Millennials. This sector enjoyed unparalleled growth and profitability in the early twenty-first century through the confluence of a global financial imbalance, low interest rates, an overheated housing market, an explosion of consumer spending and subsequent debt on affordable luxuries. And then came September 2008.This is a story of two American families-Robert & Julie Fitzgerald, James & Trish Moore and their Millennial generation children-as they navigate through a new epoch and attempt to thrive in the shifting global political, economic and social landscape. This is also a story of three financial services executives-Jennifer Hoyt of Lakeview Bank, Ryan Kearney of Mundus Novus: The Financial Social Network for Millennials and Michael Townsend of The Bank of North America-and their responses to emerging Millennial generation customers in an ever-changing business environment.Can a business model rooted in the mid-twentieth century survive? Or will the Millennial generation transform the financial services sector too?Why you must read this book. For Financial Services Executives: How much money will you leave on the table because of your paternalism? The Millennials are no longer your children; they are your newest essential customer relationship. With a financial value of over $1.4 trillion dollars today, the Millennials are a far larger and more intricate constituency than you may realize. Will you take advantage of the most important wealth transformation in history-the coming of age of the Millennials? Or will you sit on the sidelines? For Millennials: What is your gift to the world-and to yourself? Read this book to see how you can realize your personal vision. Then, establish your personal financial sustainability for your long-term success.