The Twenty-First-Century Media Industry Economic and Managerial Implications in the Age of New Media

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The Twenty-First-Century Media Industry Economic and Managerial Implications in the Age of New Media by Hendricks, John Allen; Albarran, Alan B.; Bellamy, Robert; Cohen, Alexander; DeMars, Tony R.; Ferguson, Douglas A.; Gross, Robert; McClure, Jennifer; Meadows, Jennifer; Phipps, Stephen; Jackson Pitts, Mary; Smith, Suzy; Tassel, Joan Van; Walker, James R.;, 9780739140048
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  • ISBN: 9780739140048 | 0739140043
  • Cover: Paperback
  • Copyright: 7/15/2011

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The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.
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