The Twenty-First-Century Media Industry Economic and Managerial Implications in the Age of New Media

, by ; ; ; ; ; ; ; ; ; ; ; ; ; ;
The Twenty-First-Century Media Industry Economic and Managerial Implications in the Age of New Media by Hendricks, John Allen; Albarran, Alan B.; Bellamy, Robert; Cohen, Alexander; DeMars, Tony R.; Ferguson, Douglas A.; Gross, Robert; McClure, Jennifer; Meadows, Jennifer; Phipps, Stephen; Jackson Pitts, Mary; Smith, Suzy; Tassel, Joan Van; Walker, James R.;, 9780739140048
Write a Review
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780739140048 | 0739140043
  • Cover: Paperback
  • Copyright: 7/15/2011

  • eBook

    eTextBook from VitalSource Icon

    Available Instantly

    Online: 180 Days

    Downloadable: 180 Days

    $49.50
The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.
Loading Icon

Please wait while the item is added to your bag...
Continue Shopping Button
Checkout Button
Loading Icon
Continue Shopping Button