Uh-Oh! Rabbit

Rabbit up . . . Uh-oh! Rabbit down . . . With some droll ascents and landings, Jo Ham’s international sensation hops into a board book about the basic concepts of up and down.

Seesaws, diving boards, ski jumps, slides—life comes with its share of ups and downs. And for the adventurous, on-the-go Rabbit, they’re simply par for the course. The creation of Jo Ham, whose art celebrates the magic of everyday life, Rabbit has been spotted everywhere from the Institute of Contemporary Art in Boston to mugs and nursery decorations in homes around the world. Now the iconic black-silhouetted bunny appears in a series of children’s board books—fun, playful, and irreverent stories in striking and stylish packages that beg for a place on children’s bookshelves.

Jo Ham is a graduate of the University of Oxford’s Ruskin School of Art, in England. She set up her eponymous studio in 2011 and has since collaborated with the Body Shop, Moncler, Mini, Choose Love, Eurostar, and Nike. She lives in England with her husband and two young children.