UNDERSTANDING BUSINESS (TEXT ONLY)

, by NICKELS

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ISBN: 9780256219807 | 025621980X
Cover:
Copyright: 1/1/1999

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Supplemental Materials

Part 1 Business Trends: Cultivating a Business in Diverse, Global Environments

Prologue: (Confidential for Students Using This Text) P-XXXVIII Appendix: Getting the Job You Want

(12)

Finding Opportunities in Today's Dynamic Business Environment

(18)

Appendix: Driver's Ed for the Information Superhighway

(13)

Economics: The Creation and Distribution of Wealth

(30)

Competing in Global Markets

(28)

Demonstrating Ethical Behavior and Social Responsibility

100

(32)

Appendix: Working within the Legal Environment of Business

118

(14)

Part 2 Business Ownership: Starting a Small Business

Forms of Business Ownership

132

(30)

Entrepreneurship and Starting a Small Business

162

(34)

Appendix: Entrepreneur Readiness Questionnaire

190

(3)

Career Portfolio: Business Formation

193

(3)

Part 3 Business Management: Empowering Employees to Satisfy Customers

Management, Leadership, and Employee Empowerment

196

(32)

Organizing a Customer-Driven Business

228

(30)

Using the Latest Technology to Produce World-Class Products and Services

258

(28)

Career Portfolio: Management

283

(3)

Part 4 Management of Human Resources: Motivating Employees to Produce Quality Goods and Services

Motivating Employees and Building Self-Managed Teams

286

(28)

Human Resource Management: Finding and Keeping the Best Employees

314

(32)

Dealing with Employee-Management Issues and Relationships

346

(32)

Career Portfolio: Management of Human Resources

375

(3)

Part 5 Marketing: Developing and Implementing Customer-Oriented Marketing Plans

Building Customer and Stakeholder Relationships

378

(28)

Developing and Pricing Quality Products and Services

406

(34)

Distributing Products Efficiently and Competitively

440

(30)

Promoting Products Using Integrated and Interactive Marketing Communication

470

(32)

Career Portfolio: Fundamentals of Marketing

499

(3)

Part 6 Decision Making: Managing Information

Using Technology to Manage Information

502

(26)

Understanding Financial Information and Accounting

528

(34)

Career Portfolio: Managing Information (Information Systems)

559

(3)

Part 7 Managing Financial Resources

Financial Management

562

(28)

Securities Markets: Financing and Investing

590

(32)

Understanding Money and Financial Institutions

622

(26)

Managing Personal Finances: The Road to Entrepreneurship

648

(21)

Appendix: Managing Risk

669

(10)

Career Portfolio: Financial Management (Finance and Accounting)

679

Campbell Interest and Skill Survey

Chapter Notes

CN1

Glossary

Credits

CR1

Name Index

Organization Index

Subject Index

I15

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UNDERSTANDING BUSINESS (TEXT ONLY)

Table of Contents

Supplemental Materials