Understanding Sponsored Search

This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search.

Jim Jansen is an Associate Professor at the College of Information Science and Technology at The Pennsylvania State University. He has authored and coauthored more than 200 research publications, with articles appearing in a wide range of journals and conferences. He is author of Understanding User-Web Interactions Via Web Analytics, and coauthor of Web Search: Public Searching of the Web, and Handbook of Research on Weblog Analysis. Jansen is a member of the editorial boards of eight international journals and serves on the research committee for the Search Engine Marketing Professional Organization (SEMPO). He has received several awards and honors, including an ACM Research Award and six application development awards, along with other writing, publishing, research, and leadership honors. He is also a Senior Fellow at the Pew Research Center with the Pew Internet and American Life Project.