Understanding Women's Magazines : Publishing, Markets and Readerships

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Understanding Women's Magazines : Publishing, Markets and Readerships by Gough-Yates, Anna, 9780203122389
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  • ISBN: 9780203122389 | 0203122380
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  • Copyright: 1/10/2004

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Anna Gough-Yates considers the rapid shift in women's magazines towards titles aimed at newly-identified 'lifestyle' groups of women readers.
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