Unicorn Team The Nine Leadership Types You Need to Launch Your Big Ideas with Speed and Success

Unlock the secrets to building a values-driven Unicorn Team and revolutionize your leadership approach! A Fortune 500 consultant shares practical insights and actionable strategies essential for entrepreneurs, executives, and aspiring leaders.

You are a Unicorn. You are inspiring, innovative, and powerful—and your idea has the potential to be the next big thing. But whether it's a product, a service, or a brilliant upgrade that your company could make, you need the right team to make it happen.

Renowned brand strategist and entrepreneur Jen Kem will show you how to identify your Unicorn Leadership Type so that you can build and lead the most collaborative, harmonious, and motivated team of Unicorns to achieve extraordinary results. This values-driven approach to vision, strategy, and mobilization will revolutionize your company culture, enhance employee satisfaction, and drive organizational growth.

This indispensable guide reveals:

• The Unicorn Innovation Model™: Pick the best idea to pursue, rally the right people, and make it rapidly happen
• The 9 types of Unicorns: Discover your leadership style and who your team needs to complement each other
• How to achieve Unicorn Energy™: Reach the flow-state where your team works together fluidly, confidently, and successfully

Human beings make the difference between an idea that goes nowhere and an idea that changes the world. Are you ready to turn your great idea into concrete reality?

Named a Top Brand Strategist by Forbes, Jen Kem is the mastermind behind many innovations that have changed your life. She has led the team that invented streaming video technology and innovated winning ideas with brands and leadership teams at The Oprah Winfrey Network, Blue Cross Blue Shield, and Oracle, along with numerous New York Times best-selling authors, keynote speakers, and business and thought leaders. Originally from Hawaii, she lives in the San Francisco Bay Area with her husband and kids.

www.theJenKem.com

UNICORN TEAM
Table of Contents
 
Note to the Reader
The Unicorn Innovation Model
Introduction: Or, How a Scrappy Underdog Saved the World
Unicorn Team Rules for Success
Part One: The Big Idea
Chapter One                      How to Determine If Your Big Idea Is Worth Pursuing
Chapter Two                     Why Most Big Ideas Never Happen and How to Fix This
Part Two: The People
Chapter Three                  The Visionizer
Chapter Four                     The Strategizer
Chapter Five                      The Mobilizer
Chapter Six                        Assessment: Discover Your Unicorn Leadership Type
Part Three: The Process
Chapter Seven  The Brandcast
Chapter Eight                   The Stratagem Session
Chapter Nine                     The Prototyping Process
Chapter Ten                       The Performance Pulse
Part Four: The Challenges
Chapter Eleven When There’s Conflict On the Team
Chapter Twelve                When Your Favorite Unicorn Wants to Quit
Chapter Thirteen            When a Unicorn Is Afraid to Play Big
Chapter Fourteen            “Okay, But What About…?” Top Questions About Unicorn Teams
3 … 2 … 1 … Win! Do Your First Unicorn Sprint
Conclusion
Glossary
Bibliography
Acknowledgments
Book Club Discussion Guide
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About the Author