United Artists, The Company That Changed the Film Industry

In this second volume of Tino Baliors"s history of United Artists, he examines the turnaround of the company in the hands of Arthur Krim and Robert Benjamin in the 1950s, when United Artists devised a successful strategy based on the financing and distribution of independent production that transformed the company into an industry leader. Drawing on corporate records and interviews, Balio follows United Artists through its merger with Transamerica in the 1960s and its sale to MGM after the financial debacle of the filmHeavenrs"s Gate. With its attention to the role of film as both an art form and an economic institution,United Artists: The Company That Changed the Film Industryis an indispensable study of one companyrs"s fortunes from the 1950s to the 1980s and a clear-eyed analysis of the film industry as a whole. This edition includes an expanded introduction that examines the history of United Artists from 1978 to 2008, as well as an account of Arthur Krimrs"s attempt to mirror UArs"s success at Orion Pictures from 1978 to 1991.

Tino Balio is emeritus professor of film studies at the University of Wisconsin–Madison. He is the author of Grand Design: Hollywood as a Modern Business Enterprise and editor of The American Film Industry.