Unlocking Marketing

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Unlocking Marketing by Needham,David, 9780340992265
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780340992265 | 0340992263
  • Cover: Nonspecific Binding
  • Copyright: 5/9/2035

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The Unlocking Business series offers a new kind of textbook for Business students in the first and second years of their degree. This volume, which focuses exclusively on Marketing, includes the following: *Strict coverage of the key knowledge, concepts and ideas in a lean, focused book, allowing the student to find what they want without ploughing through thousands of pages *Carefully written text with case studies, exercises and seminar ideas woven through it to help students learn quickly and retain their knowledge *Encouragement of good practice such as complete referencing and suggested wider reading, to help those who wish to obtain the best possible degree classification *Useful web resources including further case studies, revision summaries and interactive multiple-choice quizzes at http://www.hodderplus.co.uk/unlockingbusiness *A cost-effective way to prepare for your studies
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