The Unseen Power: Public Relations: A History

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Lea's Communication Series Jennings Bryant/Dolf Zillmann, General Editors	p. ii
Prologue	p. ix
Acknowledgments	p. xviii
the Seedbed Years of Counseling, 1900-1919	p. 1
Notes on Sources	p. 9
The Nation's First Publicity Agency	p. 10
The First Washington Agencies	p. 27
First Parker and Lee; Then Lee, Harris, and Lee	p. 37
The Hamilton Wright Organization -- the First International Agency	p. 73
Pendleton Dudley Starts Fifth Agency in 1909	p. 92
Notes on Sources	p. 113
Ivy Lee Returns to New York; Joined by T. J. Ross	p. 114
Edward L. Bernays: Pioneer, Philosopher, Centenarian	p. 159
Notes on Sources	p. 190
Bernays: The Counselor and His Genius and His Role in the Profession	p. 193
John Price Jones Tries to Ride Two Horses	p. 226
Steve Hannagan: Super Press Agent	p. 251
Harry Bruno: Aviation and Public Relations Pioneer	p. 278
William H. Baldwin: Counselor and Citizen	p. 308
Ben Sonnenberg: Sui Generis	p. 343
Clarke and Tyler: Builders of the Ku Klux Klan	p. 372
John W. Hill: Builder of An Enduring Legacy	p. 414
John Hill's Two Major Battles: Steel and Tobacco -- and the Person	p. 458
the Depression and the Years Beyond	p. 525
Notes on Sources	p. 529
Carl Byoir: The LIttle Giant of Public Relations	p. 531
Carl Byoir: Years of Success and Storm	p. 553
Whitaker & Baxter: Architects of the New Politics	p. 589
Earl Newsom: Counselor to Corporate Giants	p. 634
Earl Newsom and the Auto Giants: Ford and Gm	p. 682
Earl Newsom and the Ford Foundation	p. 735
Epilogue	p. 761
Index	p. 777
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