Updating Your Company's Strategy, 2010 Ed : Leading CEOs on Setting Priorities, Communicating Changes to Employees, and Combating the Effects of a down Economy (Inside the Minds)

Updating Your Company's Strategy provides an authoritative, insider's perspective on conducting comprehensive reviews, setting priorities, and aligning strategic adjustments with board objectives. Featuring CEOs representing some of the top companies in the nation, this book explains best practices for creating a new and improved direction for the company. Driven by the demand for today's CEO to succeed despite the state of the economy, the authors discuss ways to overcome budgetary constraints by making the most of what they have and eliminating that which they don't need. This book provides valuable insight for those looking to modernize an outdated business plan by combining tried-and-true tactics with innovative methods to develop an effective growth strategy. Highlighting the importance of improving the brand image in this highly competitive business climate, the authors demonstrate how to respond quickly to fluctuating needs and customer feedback while keeping an eye on caste and the environment by incorporating socially and environmentally responsible policies. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the top chief executive minds of today, as these insiders offer up their thoughts around the keys to effectively examining and restructuring your company's strategy for maximum success. Book jacket.