The Value Effect A Murder Mystery about the Compulsive Pursuit of The Next Big Thing

Through an ingenious and entertaining murder mystery format, The Value Effect H/C helps readers solve a real-world business mystery: why haven't our Next Big Thing efforts worked out as well as we had hoped they would? The author provides an insightful analysis of why a variety of organisational change initiatives often fall short and offers an effective, dynamic alternative: the Value Effect. The Value Effect, he reveals, does not replace the other change methods, but instead creates the underlying context on which any change effort must be founded. Its power comes from its ability to provide a stable and enduring context to help people and their organisations better understand and deal with change. This is an accessible, fun, and easy-to- read book with a serious focus on how to create an environment within organisations where change efforts can take root, grow, and succeed.

John Guaspari, named one of the New Quality Gurus by Quality Digest, has for the past two decades been one of the business world's thought leaders on the topics of quality, customer value, and how to use the voice of the customer to energize organizational efforts. He is the author of four previous books, including I Know It When I See It, Theory Why, The Customer Connection: Quality for the Rest of Us, and It's About Time! For more information, visit www.deepcustomerconnections.com.