Values-based Service for Sustainable Business: Lessons from Ikea

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Values-based Service for Sustainable Business: Lessons from Ikea by Edvardsson, Bo; Enquist, Bo, 9780203887707
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  • ISBN: 9780203887707 | 0203887700
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  • Copyright: 10/31/2008

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This is the first book on the role of values in developing and managing service companies, emphasizing sustainable business. The authors examine the role of values in forming a service culture which creates customer value.
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