A Very Short, Fairly Interesting And Reasonably Cheap Book About Studying Marketing

This is the which marketing students have been waiting for. This insightful, informal, lively and accessible discussion of marketing is compatible with any degree course on marketing while simultaneously challenging the perceived orthodoxies and lighting up the corners of key marketing debates. If you are looking for an antidote to the boring textbook, but which still tackles the key areas addressed on your marketing course, then this is the book for you.

Jim Blythe is reader in Marketing at the University of Glamorgan