Viewpoints and Controversies in Sensory

The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book

Howard R. Moskowitz, Ph. D.,Moskowitz Jacobs, Inc., White Plaines, New York, Alejandra M. Muñoz, M.S., IRIS: International Resources for Insights and Solutions, LLC, Mountainside, New Jersey, and Maximo C. Gacula, Jr., Ph.D., Department of Psychology, Arizona State University, Tempe, Arizona.

The Role of Sensory Science in the Coming Decade
International Sensory Science
Sensory Mythology
Contrasting R&D, Sensory Science, and Marketing Research Approaches
Validity and Reliability in Sensory Science
The Interface Between Psychophysics and Sensory Science: Methods vs. Real Knowledge
Descriptive Panel/Experts vs. Consumers
Sample Issues in Consumer Testing
Hedonics, Just-About-Right, Purchase and Other Scales in Consumer Tests
Asking Consumers to Rate Product Attributes
Questionnaire Design
Choice of Population in Consumer Studies
Biases Due to Changing in Market Conditions
Sample Size N or Number of Respondents
The Use and Caveats of Qualitative Research in the Decision Making Process
The Four D's of Sensory Science: Difference, Discrimination, Dissimilarity, Distance
Replication in Sensory and Consumer testing
Language Development in Descriptive Analysis and the Formation of Sensory Concepts
Use of References in Descriptive Analysis
Training Time in Descriptive Analysis
Consumer-Descriptive Data Relationships in Sensory Science
Product and Panelist Variability in Sensory Testing
Foundations of Sensory Science by Daniel Ennis
Applications of SAS Programming Language in Sensory Analysis by Maximo Gacula, Jr
Advances and the Future of Data Collection Systems in Sensory Science by Andr_ Arborgast, Chris Findlay and Paul Lichtman
Index
Table of Contents provided by Publisher. All Rights Reserved.

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Viewpoints and Controversies in Sensory Science and Consumer Product Testing

Summary

Author Biography

Table of Contents

Supplemental Materials