- ISBN: 9781474221573 | 1474221572
- Cover: Paperback
- Copyright: 10/19/2017
Meredith Davis is an award winning educator and designer. She teaches at North Carolina State University and is the author of Graphic Design in Context: Graphic Design Theory (Thames & Hudson) as well as of numerous articles. She is the former president of the American Center for Design and the Graphic Design Education Association and is part of the accreditation commission for NASAD (National Assn of Schools of Art & Design).
Jamer Hunt teaches is Associate Professor of Transdisciplinary Design at Parsons New School of Design in NYC. He has served on the Board of Design and Culture and is on the Icograda Design Education Manifesto Steering Committee. He is the author of numerous articles.
CHAPTER 1 – The importance of form
The relationship between form and context: Goodness of fit
Form and meaning
A little bit of history: Twentieth-century attitudes toward “good form”
New practices: The changing context for contemporary design
The shift in attention from artifact to experience
How this book is organized
CHAPTER 2 – Getting attention
Series and Sequences
Rhythm and Pacing
CHAPTER 3 – Orienting for use and interpretive behavior
Medium and Format
Point of View
CHAPTER 4 – Interpreting, interacting, and experiencing
Legibility and Readability
Denotation and Connotation
Icon, Index, and Symbol
CHAPTER 5 – Extending and retaining meaning
Schemas and Stereotypes
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