Visual Communication: Integrating Media, Art, and Science

Visual Communication advances a new understanding of how nonconscious visual knowing drives thinking and behavior before and beyond reason. By engaging readers in intuitive intelligences, Visual Communication cultivates visual and media literacies that are essential to negotiating 21st century cultures with the highest levels of intelligence and grace. Innovative in its field, it provides a solid overview of the most advanced thinking and research about visual communication, teaching readers how to balance rational and intuitive ways of knowing to enhance their understanding of media and to improve their lives and work.

Rick Williams is chair, Division of the Arts, Lane Community College, Eugene, OR Julliane Newton is associate professor of visual communication, School of Journalism and Communication, University of Oregon