Visual Culture by Howells, Richard; Negreiros , Joaquim, 9781509518784
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9781509518784 | 1509518789
  • Cover: Paperback
  • Copyright: 2/26/2019

  • Rent

    (Recommended)

    $7.46
    Rent Book Button
     
    Term
    Due
    Price
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.
  • Buy Used

    In Stock Usually Ships Within 24 Hours.

    $23.08
    Buy Used Button
  • Buy New

    Currently Available, Usually Ships in 24-48 Hours

    $26.95
    Buy New Button
  • eBook

    eTextBook from VitalSource Icon

    Available Instantly

    Online: 365 Days

    Downloadable: Lifetime Access

    $27.60
    Buy eBook Button

This is a book about how to read visual images: from fine art to photography, film, television and new media. It explores how meaning is communicated by the wide variety of texts that inhabit our increasingly visual world. But, rather than simply providing set meanings to individual images, Visual Culture teaches readers how to interpret visual texts with their own eyes.

While the first part of the book takes readers through differing theoretical approaches to visual analysis, the second part shifts to a medium-based analysis, connected by an underlying theme about the complex relationship between visual culture and reality. Howells and Negreiros draw together seemingly diverse methodologies, while ultimately arguing for a polysemic approach to visual analysis.

The third edition of this popular book contains over fifty illustrations, for the first time in colour. Included in the revised text is a new section on images of power, fear and seduction, a new segment on video games, as well as fresh material on taste and judgement. This timely edition also offers a glossary and suggestions for further reading.

Written in a clear, lively and engaging style, Visual Culture continues to be an ideal introduction for students taking courses in visual culture and communications in a range of disciplines, including media and cultural studies, sociology, and art and design.

You might also enjoy...

Loading Icon

Please wait while the item is added to your bag...
Continue Shopping Button
Checkout Button
Loading Icon
Continue Shopping Button