Walmart : Key Insights and Practical Lessons from the World's Largest Retailer

Walmart is the biggest retailer on earth with market leadership in all key markets and rapid expansion into emerging markets. From its humble beginning in Arkansas, it has become a global retailing phenomenon. For retailers, Walmart is a tough competitor as well as a source of best practice in a number of retail disciplines such as procurement, logistics, systems and store format innovation. For suppliers for whom Walmart routinely accounts for between 10 and 40% of total sales every move that Walmart makes has profound ramifications for their financial performance and how they do business. Walmartpresents an objective analysis of this market leading retailer.Investigating what the retailer gets right, as well as what it gets wrong, it provides a comprehensive insight into the many functions which contribute to its operations. The book will help retailers learn from best practice, rivals to better compete against Walmart and vendors to better service one of their most important customers.

Natalie Berg has spent years working alongside major retailers and vendors as they seek to better compete with, or partner with, Walmart. A regular retail commentator for UK and global media, her main expertise lies in areas such as private label, merchandising, pricing and shopper-centricity. Natalie is Global Research Director at Planet Retail. Bryan Roberts has spent over ten years as a Walmart analyst and has gained a great understanding of Walmart's strategies, objectives and achievements. An expert in the retail research and insights and a frequent commentator on retail issues for the global media, Bryan also lectures in retail management as a Visiting Fellow at the University of Surrey. Bryan is Director of Retail Insights at Kantar Retail.