This is the first academic analysis of the role of embedded media in the 2003 Iraq War, providing a concise history of US military public affairs management since Vietnam.
Preface
p. xi
Introduction
p. 1
The military as a learning organization
p. 13
Perspectives on military learning
p. 15
A model of strategic innovation
p. 25
The history of media operations
p. 51
Disastrous public affairs: Vietnam
p. 53
Restrictive public affairs: Grenada, Panama, and the Persian Gulf
p. 64
Experimental public affairs: Somalia, the Balkans, and Afghanistan
p. 89
A case study of strategic innovation
p. 109
Retrieving past experiences?
p. 111
Strategic public affairs: Iraq
p. 144
Discussion and outlook
p. 173
The friendly learning loop
p. 175
The adversarial learning loop
p. 186
Appendix
p. 197
Notes
p. 199
Select bibliography
p. 219
Index
p. 223
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