War and Media Operations: The US Military and the Press from Vietnam to Iraq

This is the first academic analysis of the role of embedded media in the 2003 Iraq War, providing a concise history of US military public affairs management since Vietnam.

1. Introduction Part I: The Military as a Learning Organization 2. Perspectives on Military Learning 3. A Model of Strategic Innovation Part II: The History of Media Operations 4. Disastrous Public Affairs: Vietnam 5. Restrictive Public Affairs: Grenada, Panama, and the Persian Gulf 6. Experimental Public Affairs: Somalia, the Balkans, and Afghanistan Part III: A Case Study of Strategic Innovation 7. Retrieving Past Experiences? 8. Strategic Public Affairs: Iraq Part IV Discussion and Outlook 9. The Friendly Learning Loop 10. The Adversarial Learning Loop Bibliography Index