Web Marketing All-in-One for Dummies

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Web Marketing All-in-One for Dummies by Unknown, 9781118243770
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  • ISBN: 9781118243770 | 1118243773
  • Cover: Paperback
  • Copyright: 8/7/2012

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Web Marketing All-in-One For Dummies potentially replaces 10 other books on a marketer's shelf by covering all the niches needed to market online successfully. Updated to cover the latest trends and technologies in Web marketing, the book clocks in at over 900 pages of content. Minibooks cover: Establishing a Web presence - claiming an online 'home' for a business to serve as a destination and hub for all other activity Search Engine Optimization - insight on getting yourself found by search engines and, in turn, by consumers Web Analytics - steps for examining, interpreting, and reacting to the results of your Web marketing activities. Online Advertising - getting your message out to other sites, including display and pay-per-click ads E-Mail Marketing - instruction on how to use e-mail as a way to communicate to consumers Blogging and Podcasting - establishing an online voice that appeals to readers and informs about your business Social Media Marketing - a walkthrough of using sites like Facebook, Twitter, and Google+ to connect with customers Mobile Marketing - the ins and outs of getting your message onto mobile platforms.
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