Well-Written and Red : The Story of the Economist Poster Campaign

It is now 18 years since "The Economist" ran the first of its eye-catching 'White out of Red' posters. As this book points out, their 'vibrancy and visibility' have now established them as 'part of the urban landscape'. "Well- written and Red" is the story of this influential advertising campaign, written by one of Britain's most respected advertising copywriters, Alfredo Marcantonio. As an ex-Director of AMV BBDO he paints a remarkably insightful picture, not only of the conception and development of the award-winning creative work, but also of the Agency/Client relationship that has nurtured it. Marcantonio weaves together the recollections of those actually involved, putting events into context or stressing their importance, by citing lessons he has learnt in his own distinguished career. This is clearly a 'must-have publication' for advertising, marketing and the media.