What a Unicorn Knows How Leading Entrepreneurs Use Lean Principles to Drive Sustainable Growth

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What a Unicorn Knows How Leading Entrepreneurs Use Lean Principles to Drive Sustainable Growth by May, Matthew E.; Dominguez, Pablo; Mehta, Nick, 9781637742815
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9781637742815 | 1637742819
  • Cover: Hardcover
  • Copyright: 2/21/2023

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What a Unicorn Knows is your company’s best guide to becoming a well-oiled, high-velocity machine for growth on its way to billion-dollar valuation.

Why do some young companies become unicorns, while others don’t? What a Unicorn Knows is a playbook that offers a field-tested approach to delivering superior customer value and reaching unicorn status by removing the potential inhibitors to organizational scale and speed. 

Drawing on a mastery of lean-based methods for achieving maximum effect with minimum means, private equity operators Matthew E. May and Pablo Dominguez provide readers with a powerful framework of universally applicable principles that enable any company to effectively accelerate its ability to scale and grow.

Called The Unicorn Model™ and built on five foundational principles, the authors deliver a compelling narrative of stories and experiences in an easy-to-remember mnemonic:

  • Strategic speed
  • Constant experimentation
  • Accelerated value
  • Lean process
  • Esprit de corps

Drawn from the authors’ successful track record with a wide variety of unicorn-level companies, What a Unicorn Knows offers a necessary guide for rapid but lasting growth. As more companies than ever vie for unicorn status, your competitive edge will depend on learning from the best.
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