What a Unicorn Knows How Leading Entrepreneurs Use Lean Principles to Drive Sustainable Growth

What a Unicorn Knows is your company’s best guide to becoming a well-oiled, high-velocity machine for growth on its way to billion-dollar valuation.

Why do some young companies become unicorns, while others don’t? What a Unicorn Knows is a playbook that offers a field-tested approach to delivering superior customer value and reaching unicorn status by removing the potential inhibitors to organizational scale and speed. 

Drawing on a mastery of lean-based methods for achieving maximum effect with minimum means, private equity operators Matthew E. May and Pablo Dominguez provide readers with a powerful framework of universally applicable principles that enable any company to effectively accelerate its ability to scale and grow.

Called The Unicorn Model™ and built on five foundational principles, the authors deliver a compelling narrative of stories and experiences in an easy-to-remember mnemonic:

• Strategic speed
• Constant experimentation
• Accelerated value
• Lean process
• Esprit de corps

Drawn from the authors’ successful track record with a wide variety of unicorn-level companies, What a Unicorn Knows offers a necessary guide for rapid but lasting growth. As more companies than ever vie for unicorn status, your competitive edge will depend on learning from the best.

Matthew E. May is a recognized thought leader and author of five bestselling books, including The Elegant Solution: Toyota’s Formula for Mastering Innovation (2006) and Winning the Brain Game: Fixing the 7 Fatal Flaws of Thinking (2016). He is a founding partner of StraTechia LLC, a Los Angeles-based consulting firm.
 
Pablo Dominguez is an Operating Partner at Insight Partners, a leading Manhattan-based private equity firm. He leads the Sales and Customer Success Center of Excellence for Insight OnSite, the firm’s advisory arm.