What Were They Thinking?

"Steve Adubato has been teaching, writing, and thinking about communication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? he examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public, including the Johnson & Johnson Tylenol scare, Don Imus's comments about the Rutger's women's basketball team, and FEMA's fumbled response to Hurricane Katrina. Arranged in short chapters detailing each case individually, the book provides background and then analyzes who got it right, who got it wrong, and what the rest of us can learn from their examples."--BOOK JACKET.