When You Care Enough The Story of Hallmark Cards and Its Founder

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Summary

The remarkable life story of the man who founded Hallmark Cards.

Preface
Foreword
Introduction: The Hall in Hallmark
Growing Pains
The Gift of Poverty	p. 3
Post Cards, Popcorn and Sweeping Compound	p. 13
Building a Business
The Kansas City Spirit	p. 29
When You Get to the End of Your Rope	p. 41
Moving Experiences	p. 51
Hits and Misses	p. 65
Growing Up Together	p. 83
The Crowning Glory	p. 99
Sentimental Attachments
Good Neighbors, Great Presidents	p. 119
More Than a Sunday Painter	p. 129
The Art of Sentiment	p. 149
Good Taste is Good Business
A Winning Slogan	p. 165
"To Send the Very Best"	p. 173
The Other World of Winston Churchill	p. 185
The Vapors of Past Experience	p. 193
Epilogue/Appendices
The Pursuit of Excellence - 1979	p. 203
Postscript - 1992	p. 209
End Notes	p. 211
Personal and Corporate Chronology	p. 213
Hallmark Hall of Fame	p. 218
Acknowledgments	p. 227
Photo Credits/Permissions	p. 228
Index	p. 229
Table of Contents provided by Blackwell. All Rights Reserved.