Where Value Hides A New Way to Uncover Profitable Growth For Your Business
, by Jackson, Stuart E.Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780470009208 | 0470009209
- Cover: Hardcover
- Copyright: 10/30/2006
Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company's true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.