The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires
, by Huffman, Cynthia; Mick, David Glen; Ratneshwar, S.Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780203380338 | 0203380339
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- Copyright: 9/30/2003
Why do consumers buy particular products, brands and services? How do they think and feel about their cravings? This book provides provocative answers to all these questions. Formerly only available in Hardback.