Why I Hate Abercrombie And Fitch

View the Table of Contents. Read the Preface.Possibly the best title of the season.--Books to Watch out ForA thrilling, imaginative and brilliant reading of contemporary cultural politics from one of the freshest voices in the field today. Dwight McBride''s graceful prose, sharp wit and sound judgments leap from every page. His essays sparkle with abundant intelligence--and a striking personal investment--as they lead the reader through a complex array of ideas, practices and situations without losing sight of the ultimate intellectual and political liberation at which they aim. Bravo!--Michael Eric Dyson, author of The Michael Eric Dyson ReaderMcBride has emerged as one of the most eloquent public voices in both queer studies and black studies. In this wide-ranging book--written with intelligence, passion, and humor--he brings the insights of each field to the blind spots of the other. We all have something to learn from him.--Michael Warner, Rutgers UniversityMcBride''s heady collection is an accessible think piece, starting with its agreeable title and its pointed essay of the same name.--Time Out New YorkThis collection breaks new ground for contemporary cultural criticism. McBride''s look at homophobia in traditional African-American studies is an emphatic but penetrating critique of the discipline, and his explication of the ghettoization of black men in gay male porn is truly original work with ramifications well outside of queer studies.--Publishers WeeklyMcBride''s prose is smart, on-target, and very readable. These essays are not simply illuminating, but some of the most eye-opening commentaries on gay culture to be published in years.--Between the Lines This is one thought-provoking book.-- HX/HOMO XTRADwight A. McBride writes eloquently about the issues of race and homosexuality.--Philadelphia Gay NewsMcBridge expends more intellectual energy justifying his dislike of the popular clothing chain than perhaps any other person on the planet.--Evenings Out ChronicleEloquent collection...engagingly- and, for an academic, unorthodoxly- autobiographical.--San Francisco Bay TimeMcBride''s volume is a provacative and wide ranging exploration of a range of issues relating to race and sexuality.--Bay Area ReporterThe book''s namesake essay- a scathingly detailed and systematic study of the history, advertising practices, and hiring policies that comprise the cult of Abercrombie- makes the collection a mindblowing must-read...timely, disconcerting, and riveting in a way that academic writing should be, but rarely is.--GirlfriendsWorking across cultural studies, gay and lesbian studies, and race, ethnicity, and feminist studies, McBride attempts to poner, address, and, where possible, rescue both African American studies and queer theory from the pitfalls of ignoring each other. This project is admirable to the extent that, not unlike black feminists a decade or more ago, scholars and intellectuals of McBride''s generation refuse to make choices between race and sexuality- especially when that sexuality is considered deviant.--GLQ: A Journal of Lesbian and Gay StudiesWhy hate Abercrombie? In a world rife with human cruelty and oppression, why waste your scorn on a popular clothing retailer? The rationale, Dwight A. McBride argues, lies in the banality of evil, or the quiet way discriminatory hiring practices and racist ad campaigns seep into and reflect malevolent undertones in American culture. McBride maintains that issues of race and sexuality are often subtle and always messy, and his compelling new book does not offer simple answers. Instead, in a collection of essays about such diverse topics as biased marketing strategies, black gay media representations, the role of African American studies in higher education, gay personal ads, and pornography, he offers the evolving insights of one black gay male scholar. As adept at analyzing affirmative action as dissecting Queer Eye for the Straight Guy, McBride employs a range of academi

Dwight A. McBride is chair of the Department of African American Studies and Leon Forrest Chair of African American Studies at Northwestern University.