Why TV Is Not Our Fault Television Programming, Viewers, and Who's Really in Control

This book dispels the myth that the television industry is just giving viewers the programming they want to see and, thus, we as viewers are responsible for the existence of shows like Fear Factor and yet another Survivor. In fact, Meehan explains, viewers exert no demand in the market. She also counters the idea that TV programs reflect our culture directly. Introducing us to the political economy of television, Meehan covers programming, corporate strategies, advertising, network competition, and organizations that seek more industry accountability. She tells us why TV isn't our fault and who's really to blame. Visit our website for sample chapters!

Eileen R. Meehan holds the Lemuel Heidel Brown Chair in Media and Political Economy at the Manship School of Mass Communication at Louisiana State University.