Why We Evaluate: Functions of Attitudes

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Why We Evaluate: Functions of Attitudes by Maio, Gregory R.; Olson, James M., 9781410602138
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  • ISBN: 9781410602138 | 1410602133
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  • Copyright: 12/13/1999

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This edited volume offers engaging summaries on the latest research on attitude function from the leaders in the field. Topics include attitude functions, persuasion, individual-differences approaches, the role of motivation,and the practical implication
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