Winning in Emerging Markets : A Road Map for Strategy and Execution

This work targets the corporate strategists who need a practical framework and assessment tools for analyzing emerging markets, identifying new business opportunities, and planning strategy and execution.

KRISHNA G. PALEPU is the Ross Graham Walker Professor of Business Administration and Senior Associate Dean for International Development, at the Harvard Business School. Palepu's current research and teaching activities focus on strategy and governance. Palepu has published numerous academic and practitioner-oriented articles and case studies on these issues. In the area of strategy, his recent focus has been on the globalization of emerging markets, particularly India and China, and the resulting opportunities and challenges for western investors and multinationals, and for local companies with global aspirations.

TARUN KHANNA, Jorge Paulo Lemann Professor at Harvard Business School, studies and works with multinational and indigenous companies and investors in emerging markets worldwide. His current research focuses on understanding the drivers of entrepreneurship worldwide. As part of the Emerging Giants project, he seeks to understand how to build world-class companies from emerging markets worldwide. His recent book, Billions of Entrepreneurs: How China and India Are Reshaping Their Futures?and Yours, zeros in on China and India, and identifies best practices for local entrepreneurs and multinationals operating in each of these two countries.