Winning the Profit Game: Smarter Pricing, Smarter Branding Smarter Pricing, Smarter Branding

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Winning the Profit Game: Smarter Pricing, Smarter Branding Smarter Pricing, Smarter Branding by Docters, Robert; Reopel, Michael; Sun, Jeanne-Mey; Tanny, Stephen, 9780071434720
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  • ISBN: 9780071434720 | 0071434720
  • Cover: Hardcover
  • Copyright: 1/2/2004

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Winning the Profit Game gives you instant access to tools and techniques that can increase profits, in boom times and bust, using smart top-line strategies that optimize price, costs, customer behavior, and volumes. You'll learn how to develop an effective, integrated price-brand strategy, using price as a language that speaks to your customers. You'll also find out how to penetrate new markets and transform your organization into a price-brand powerhouse.
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