Winning the Story Wars

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Winning the Story Wars by Sachs, Jonah, 9781422143568
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  • ISBN: 9781422143568 | 1422143562
  • Cover: Hardcover
  • Copyright: 7/10/2012

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Globally recognized storyteller, designer, and entrepreneur Sachs argues that only those brands that tell "values-driven stories" through the "right" channels will revolutionize marketing and may become humanity's greatest hope for the future.
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