Winning Through Innovation : A Practical Guide to Leading Organizational Change and Renewal

Winning through Innovation reveals why short-term corporate success often increases the chances of long-term failure. To avoid this success syndrome, managers must learn to sustain incremental change while simultaneously leading revolutionary change. Drawing on lessons from the authors' research and consulting practice as well as on the practical experiences of managers in dozens of companies worldwide - including Hewlett-Packard, Ericsson, Southwest Airlines, Ciba-Geigy (now Novartis), Xerox, and ABB - the book presents a complete manager's tool kit for overcoming the success syndrome. It explains how you can identify and diagnose the causes of performance gaps in your organization and develop action plans to attain - and maintain - industry leadership. Unlike other books on innovation, this is the first to provide systematic, integrated tools and tangible steps that you can begin using today to gain rich practical insights for managing innovation streams and evolutionary and revolutionary change in your own organization.

Michael L. Tushman is the Paul A. Lawrence MBA Class of 1942 Professor of Business Administration at the Harvard Business School Charles A. O'Reilly III is a professor of human resource management and organizational behavior at the Stanford University Graduate School of Business