The Wizard of Ads Turning Words into Magic and Dreamers into Millionaires
, by Williams, Roy H.
- ISBN: 9781885167293 | 1885167296
- Cover: Paperback
- Copyright: 6/2/1998
Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey.
| I. Turning Words into Magic Advice on trendcasting why good ads stick in your mind the qualitative trap being believable the quick set-up letting people live in fantasy pitfalls of price-driven ads predictability what you're really saying your reticular activator substantiation intellect vs. emotion and more | 12 | (74) | |||
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| II. Turning Strangers into Customers Thoughts on the delight factor passion the power of preconception your unique selling proposition initiative personality living in reality the benefits of failure the planning problem the power of presentation listening to idiots and much more | 86 | (62) | |||
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| III. Turning Dreams into Realities Insights into why you're so lucky the sad predominance of pessimism living a win-win life the power of dreams the importance of now the necessity of focus how to measure success how to recognize destiny knowing your own vision and still more | 148 | (66) | |||
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| Index | 214 | (7) | |||
| About the Author | 221 |
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