Women and Exercise: The Body, Health and Consumerism

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ISBN: 9780415871204 | 0415871204
Cover: Hardcover
Copyright: 11/30/2010

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This volume examines women's contradictory experiences of their bodies, health and exercise within the cultural context of consumerism. Featuring contributions by leading scholars on women and exercise across North America and Europe, this timely examination of women, exercise and fitness will shape the international dialogue on these critical issues.

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Acknowledgments	p. vii
Introduction: Beyond Binaries: Contemporary Approaches to Women and Exercise	p. 1
The Business of Exercise: Selling and Consuming Fitness	p. 27
Love Your Body? The Discursive Construction of Exercise in Women's Lifestyle and Fitness Magazines	p. 29
Women Developing and Branding Fitness Products on the Global Market: The Method Putkisto Case	p. 44
'Folding': A Feminist Intervention in Mindful Fitness	p. 60
Body Trouble: Fat Women and Exercise	p. 79
Fit, Fat and Feminine? The Stigmatization of Fat Women in Fitness Gyms	p. 81
I Am (Not) Big … It's the Pictures that Got Small: Examining Cultural and Personal Exercise Narratives and the Fear of Fat	p. 101
Large Women's Experiences of Exercise	p. 121
Obesity, Body Pedagogies and Young Women's Engagement with Exercise	p. 138
In the Name of Health: Women's Exercise and Public Health	p. 159
The Significance of Western Health Promotion Discourse for Older Women from Diverse Ethnic Backgrounds	p. 161
Growing Old (Dis)Gracefully? The Gender/Aging/ Exercise Nexus	p. 180
ôDoing Something That's Good for Meö: Exploring Intersections of Physical Activity and Health	p. 197
Lived Body Experiences: Exercise, Embodiment and Performance	p. 227
The New 'Superwoman': Intersections of Fitness, Physical Culture and the Female Body in Romania	p. 229
Keep Your Clothes On! Fit and Sexy Through Striptease Aerobics	p. 247
Becoming Aware of Gendered Embodiment: Female Beginners Learning Aikido	p. 266
Running Embodiment, Power and Vulnerability: Notes Toward a Feminist Phenomenology of Female Running	p. 280
Contributors	p. 299
Index	p. 306
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Women and Exercise: The Body, Health and Consumerism

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