Introduction: Hiding in the light: from Oshin to Yoshimoto Banana
p. 1
Interpreting Oshin - war, history and women in modern Japan
p. 75
Reading Japanese in Katei Gaho: the art of being an upperclass woman
p. 111
Antiphonal performances? Japanese women's magazines and women's voices
p. 143
Environmentalism seen through Japanese women's magazines
p. 170
Consuming bodies: constructing and representing the female body in contemporary Japanese print media
p. 197
Cuties in Japan
p. 220
The marketing of adolescence in Japan: buying and dreaming
p. 255
Yoshimoto Banana's Kitchen, or the cultural logic of Japanese consumerism
p. 274
References
p. 299
List of contributors
p. 310
Index
p. 312
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