Word Hero A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever
, by Heinrichs, JayNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780307716361 | 0307716368
- Cover: Paperback
- Copyright: 10/4/2011
Yes, it's true: you can learn how to be a verbal wizard! Ever hear someone utter an unforgettable phrase and feel yourself reacting with with&well, awe? Ever read a great quote and think I could never come up with anything that clever? Daunting as it may seem, there's nothing mystical about witcraft. Crafting memorable lines doesn't require DNA-encoded brilliance. What it does require is some knowledge of the tricks and techniques that make words stick. In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh ; even a little mischievous. Fear not: on offer here are not dry, abstract ideas couched in academic jargon. Rather, Heinrichs takes you on an amusing ; and amazingly helpful ; tour of the mechanisms that make powerful language work. You'll learn how to slyly plant your words in people's heads and draw indelible verbal pictures by employing such tools as ;crashing symbols, ; ;rapid repeaters, ; ;Russian Dolls ; and even the powers of Mr. Potato Head. With those tools and others tucked in your utility belt, you might not immediately achieve ;wordsmith immortality ; but you will become a better speaker, writer, and raconteur&and long after people have forgotten everything else, they'll remember your priceless lines.