Working for McDonald's in Europe: The Unequal Struggle

The McDonald's Corporation is not only the largest system- wide sales service in the world, it is a phenomenon in its own right, and is now recognized as one of the most famous brands in the world. A detailed analysis examining the extent to which McDonald's Corporation adapts or imposes its labor relations policies, this volume provides a real life case study showing the interaction between a global, multi-national enterprise and the regulatory systems of a number of different European countries. Areas covered include union strategies, legislatively underpinned systems of co-determination, consultation and collective bargaining, and European legislation, in particular the McDonald's European Works Council.