Working for Mcdonald's in Europe: The Unequal Struggle?
, by Royle, TonyNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780203006467 | 0203006461
- Cover:
- Copyright: 12/7/2000
This volume represents a real-life case study, revealing the interaction between the McDonald's Corporation - the most famous brand in the world - and the regulatory systems of a number of different European countries.