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The World of Business

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Prologue: Trends in Business	p. 1
The Business Environment	p. 13
Business Systems	p. 14
The Business Economy	p. 40
International Business	p. 66
Social Responsibilities and Business Ethics	p. 92
Business Structures	p. 125
Forms of Business Organization	p. 126
Entrepreneurship, Small Business, and Franchising	p. 154
Management	p. 193
The Managerial Process	p. 194
Internal Organization of the Firm	p. 224
Production and Operations Management	p. 250
Human Resources	p. 287
Motivation, Leadership, and Group Behavior	p. 288
Human-Resource Management	p. 314
Labor-Management Relations	p. 350
Marketing Management	p. 385
The Marketing Process and Marketing Research	p. 386
Product and Price Strategies	p. 414
Distribution Management	p. 448
Promotional Strategies	p. 476
Management Information Tools	p. 511
Computers and Information Systems	p. 512
Accounting	p. 538
Finance	p. 571
Money and Financial Institutions	p. 572
Securities and Securities Markets	p. 606
Financial Management	p. 640
Further Dimensions and Opportunities	p. 675
The Legal and Tax Environment	p. 676
Risk and Insurance	p. 706
Epilogue: Your Career	p. 738
Table of Contents provided by Blackwell. All Rights Reserved.