The World that Changed the Machine Hearing from the Characters Who Brought You that Change

William Sharfman wrote about automotive business stars for the automotive press with the same zeal that he pursued everything else in his life. He was director of judging for the Automotive News PACE awards for Innovation; a Deming graduate in Quality, Productivity and Competitive Position; and served on the board of the International Motor Press Association. He also traveled to the North Pole, crossed rainforests and mountain ranges, and raced motorcycles. He quoted from a vast array of literature and philosophy, adored French food and wine, and, most of all, loved life. This book celebrates the indomitable spirit of invention and adrenaline seekers everywhere.

Dr. William L. Sharfman, PhD. was a consulting strategist, author, writer, interviewer, advisor, coach, and lover of life. Dr. Sharfman's career spanned more than 50 years and was characterized by a passion and diversity of interests that served his writing, consulting, and coaching.
As a consulting strategist, Dr. Sharfman provided clients with pathways to competitive advantages across the corporate spectrum, as well as personal coaching. Before opening his own consulting firm, Dr. Sharfman served in leadership positions with J. Walter Thompson's Corporate Communications Division and J. Walter Thompson USA. He was a lecturer and professor at Columbia College; Columbia University; and Idaho State University, where he was vice chairman of the English Department. He also served as Director of Judging for the Automotive News PACE Awards for Innovation and a Contributing Writer for Automobile Magazine. Dr. Sharfman shared his breadth of expertise in science, literary criticism, art history, and the automotive industry in publications like "The New York Sun", "International Management", "Praxis Post", and more. When he wasn't working, he spent his time as a motorcycle racer, jazz musician, and global adventure traveler. Dr. Sharfman passed away on August 1, 2020 at the age of 77.