World Textile Industry

In recent years, the textiles and apparel industry has seen intense competition as a result of increasing globalization. As a result, competitive advantage has become difficult to sustain in this rapidly changing environment.The World Textile Industryanalyzes the competitive forces which dominate this major sector, and traces how the nature of competition has evolved during the last two hundred years. Through an analysis of key factors, including demand, related and supporting industries, firm strategy, structure and national rivalry, chance and government policy, John Singleton explains how and why the locus of competitive advantage in textiles and apparel has moved from country to country, particularly in the period since 1945.