World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 3rd Edition
, by Jim SterneNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780471416210 | 0471416215
- Cover: Paperback
- Copyright: 6/1/2001
The bestselling guide to online marketing is now back in a new expanded edition. Popular speaker and author Jim Sterne updates all information, providing marketing and advertising professionals with the ultimate how-to guide to succeed in today's hyper-competitive online world. Taking the same practical and detailed approach that has made his book an industry classic, Sterne shows how to apply classic marketing strategies to the latest technologies and explores the Web's impact on the way we do business. Readers will find expert guidance on how to take advantage of hot new technologies and Web marketing tools that have emerged since the Second Edition was published, including: * Interactivity * Affiliate marketing * Using B2B technology to sell through resellers * Wireless marketing * eMetrics, or how to measure online marketing strategies * Data mining techniques
JIM STERNE has over fifteen years of marketing and sales experience. He is cofounder of Target Marketing, a firm specializing in creating Internet marketing strategies for businesses. He organized and hosted the world’s first Internet marketing seminar series in 1994 and regularly speaks at industry conferences around the world.
Acknowledgments | xv | ||||
About the Author | xvii | ||||
Introduction | xix | ||||
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Index | 403 |
What is included with this book?
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.