Writing for the Fashion Business

Writing for the Fashion Business presents techniques for effective written communication addressing the full spectrum of the fashion industry. This text fills the gap between general writing classes and upper-level fashion courses that address writing within the context of specific sectors of the fashion business, such as merchandising or promotion. The text includes writing fashion reports and fashion forecasting, fashion show scripts, print and broadcast advertising, public relations copy, and editorial content in trade and consumer magazines. The role of the Web writer receives special attention. This text is an ideal reference that defines industry specific writing for the professional, with a unique, hands-on approach to build students' communication skills. Real world examples, case studies, and industry profiles provide models of the challenges of writing for the fashion industry and discuss issues of form and content. Students have ample opportunity to practice writing and critical thinking skills as they complete the portfolio exercises within each chapter and respond to the questions at the end of each case study. Chapter summaries and lists of key terms help them retain chapter content.

Kristen K. Swanson and Judith C. Everett are both at Northern Arizona University.