Writing in the Health Professions

, by Heifferon, Barbara A; Brown, Stuart C.

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ISBN: 9780321105271 | 0321105273
Cover: Paperback
Copyright: 12/14/2004

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Practical, applied, and up-to-the-minute,Writing for the Health Professionsteaches students, healthcare professionals, and professional writers the essential skills in medical and health communications.Writing for the Health Professions looks at a wide range of health professionals¿ writing needs, including visual and electronic forms of communication, necessary in today¿s high-tech medical and health writing situations. The text addresses writing situations found in hospitals, clinics, HMOs, health insurance companies, and other health specialties. Covers a variety of genres including charting, patient histories, progress notes, procedural reports, handbooks, newsletters, brochures, websites, proposals, grant writing, and more.Those interested in learning the basics of medical and health communication.

Foreword

xiii

Preface

PART 1 CONSIDERATIONS IN WRITING FOR HEALTH AND MEDICAL AUDIENCES

CHAPTER 1 Audience Analysis and Context Analysis

(31)

Overview

(1)

How Do I Begin to Analyze?

(1)

How Do I Determine the Context or Rhetorical Situation?

(4)

Geography and Environment

(1)

History

(3)

How Do I Determine Audience Needs?

(10)

Planning

(1)

Media Access

(3)

Local vs. Global Audience

(1)

Gender

(1)

Race

(1)

Class

(1)

Education

(1)

Culture

(2)

Age

(1)

Attitudes

(1)

How Do I Choose Research Tools?

(10)

Library Research

(2)

Internet Research

(1)

Field Research

(2)

Surveys

(1)

Interviews

(1)

Focus Groups

(2)

Usability Testing

(1)

What Is Usability Testing?

(2)

Summary

(1)

Discussion Questions

(1)

Exercises

(1)

Works Cited

(1)

Endnotes

(1)

CHAPTER 2 Ethics in Medical Writing

(33)

Overview

(1)

Why Do I Need to Be Aware of Ethics?

(1)

How Does Ethics Affect Medical Writing?

(1)

What Are Other Examples of Ethical Situations?

(2)

What Is AMWA's Code of Ethics?

(2)

What Copyright Issues Concern Health Writers?

(2)

How Do I Obtain Permissions?

(1)

What Do I Need to Know About Duplicate Publication?

(2)

What Do I Need to Know About Copyright Law?

(5)

Sample Letter Asking for Permission

(1)

Illustrations

(1)

Logos, Trademarks, and Registered Trademarks

(2)

What Digital Copyright Issues Must I Know?

(2)

Shareware

(1)

Freeware

(1)

Web Pages and Access Issues

(1)

Graphics, Music, and Videos

(1)

What Are On-line Ethics and Etiquette?

(2)

How Do I Write for Differently Abled Audiences?

(1)

Vision

(1)

Hearing

(1)

Digital Mobility

(1)

How Do I Write for Multicultural Audiences?

(1)

How Do I Protect Patients' Rights?

(1)

What Is HIPAA?

(2)

How Was HIPAA Phased In?

(1)

What Are Patient Bills of Rights?

(2)

Data Protection Act

(1)

Living Wills

(1)

Summary

(1)

Discussion Questions

(1)

Exercises

(1)

Works Cited

(1)

Endnotes

(2)

CHAPTER 3 Document Design Principles and Project Vanagement

(26)

Overview

(1)

What Should I Do to Ensure Good Document Design?

(1)

What Principles Do I Need for Designing?

(8)

Layout (or Grid Layout)

(3)

Headings or Headers

(1)

Margins and/or White Spaces

(1)

Typography

(3)

How Do I Talk About Visual Document Design?

(1)

How Do I Manage Large Projects?

(8)

Phase 1: Health Information Planning

(2)

Another Model for Phase 1

(1)

The Second Part of Phase 1: Timeline or Schedule

(1)

Phase 2: Content Specification

(1)

Phase 3: Implementation

(2)

Phase 4: Production

(1)

Phase 5: Project and Performance Evaluation

(21)

Project Evaluation

(1)

Performance Evaluation

(1)

How Do I Manage Communication Flow?

(2)

Summary

(2)

Discussion Questions

(1)

Exercises

(1)

Works Cited

(1)

Endnotes

(1)

PART II GENRES IN THE HEALTH PROFESSIONS

CHAPTER 4 Medical Diagnostic Practices and Charting

(24)

Overview

(1)

What Should I Know About Patient Charts?

(1)

What Is Clinical Decision Making (CDM)?

(3)

What Is the Heuristic That Makes Up a Chart?

(1)

What Are Tentative Diagnoses?

(1)

What Does a Patient History Include?

(2)

What Does the Physical Examination Include?

(1)

How Is the Physical Examination Recorded?

100

(2)

What Is SOAP?

102

(2)

What Are the Capabilities of On-line Charting?

104

(6)

Patient Registration

104

(1)

Order Management

105

(1)

Clinical Documentation-Point-of-Care Reporting

106

(1)

Clinical Data Repositories

107

(1)

Laboratory Information Systems

107

(1)

Nursing Language (Standardization Sources)

108

(1)

Nursing Intervention Classifications

108

(1)

Office Task Management Systems

109

(1)

Patient Billing Systems

109

(1)

Disadvantages

109

(1)

Summary

110

(1)

Discussion Questions

111

(1)

Exercises

112

(1)

Works Cited

112

(1)

Endnotes

113

(2)

CHAPTER 5 Medical Forms and Reports

115

(19)

Overview

115

(1)

What Are Encounter Forms?

116

(1)

How Are Encounter Forms Customized?

116

(7)

What Are Procedural Reports?

123

(3)

What Are Progress Notes?

126

(3)

What About Forms That Patients Fill Out?

129

(1)

Summary

130

(1)

Discussion Questions

131

(1)

Exercises

132

(1)

Works Cited

133

(1)

Endnotes

133

(1)

CHAPTER 6 Health Education Materials

134

(26)

Overview

134

(1)

What Are Well-Designed Traditional Materials?

135

(1)

What Are Well-Designed Healthcare Handbooks?

135

(7)

How Are Booklets and Magazines Designed?

142

(3)

What Do Good Newsletters Look Like?

145

(1)

What Do Well-Designed Brochures Look Like?

146

(2)

What About Instruction Sheets?

148

(3)

What Other Health Materials Are Available?

151

(4)

What About On-line Materials?

153

(2)

How Do I Find Reliable Health Web Sites?

155

(1)

Summary

156

(1)

Discussion Questions

157

(1)

Exercises

158

(1)

Works Cited

158

(1)

Endnotes

159

(1)

CHAPTER 7 Pudic Health Campaigns

160

(26)

Overview

160

(1)

How Does a Team Identify and Analyze a Problem?

161

(1)

What Ethical Considerations Are Important?

162

(2)

How Does a Team Develop Good Analyses and Proposals?

164

(1)

What Is Audience Segmentation?

164

(7)

How Are Segments Applied?

165

(1)

How Do We Implement Our Research Plan?

166

(1)

How Do I Include Multiple Perspectives?

167

(1)

How Do Multiple Perspectives Change the Agenda?

168

(1)

What Are Sense-Making Interviews?

168

(1)

How Are Campaign Proposals Different?

169

(2)

How Can I Implement Projects Effectively?

171

(2)

What Media Choices Are Best for Campaigns?

173

(3)

What Are Some Possible Strengths and Weaknesses?

176

(1)

How Can I Troubleshoot a Campaign?

176

(1)

What Assessment Techniques Should I Use?

177

(2)

How Do I Debrief and Learn from a Campaign?

179

(1)

What Grants and Foundational Support Are Available?

180

(1)

Summary

180

(2)

Discussion Questions

182

(1)

Exercises

182

(1)

Works Cited

183

(1)

Endnotes

184

(2)

CHAPTER 8 Grants, Proposals, and Government Documents

186

(19)

Overview

186

(1)

How Do I Get Started on a Grant?

187

(1)

What Are the Basics of Grant Writing?

187

(6)

What Is the First Step After I Have Located a Grant?

188

(1)

What Writing Style Do I Use in a Grant?

188

(1)

What About Outcomes and Assessments?

189

(1)

What About the Qualifications Section?

190

(1)

How Do I Prepare a Grant Budget?

191

(1)

What Are Red Flags in a Budget?

191

(1)

What Is a Good Caveat for a New Grant Writer?

192

(1)

Why Aren't Government Documents User Friendly?

193

(1)

How Do I Rewrite Government Documents?

193

(2)

What Is the Role of Documentation?

195

(3)

What Pharmaceutical Documents Are Necessary?

196

(2)

How Do Insurance Documents Differ?

198

(2)

How Does Insurance Communication Work?

198

(2)

How Long Do Records Need to Be Kept?

200

(1)

Summary

200

(1)

Discussion Questions

201

(1)

Exercises

202

(1)

Works Cited

203

(1)

Endnotes

204

(1)

PART III MEDIA AND CULTURES

CHAPTER 9 Multicultural and International Medical Writing

205

(24)

Overview

205

(1)

Should Messages Be Local or Global?

206

(2)

How Do I Find Particular Cultural Data?

208

(1)

What Research Methods Are Best for Cultures?

209

(3)

What Are "High-Context" and "Low-Context" Cultures?

212

(2)

How Do I Avoid Offending Demographic Groups?

214

(1)

What About Translation Issues?

215

(5)

How Will Computers Impact Other Cultures?

220

(2)

Summary

222

(1)

Discussion Questions

223

(1)

Exercises

224

(1)

Works Cited

225

(2)

Endnotes

227

(2)

CHAPTER 10 Presenting Written Materials Visually

229

(29)

Overview

229

(1)

How Long Has Visual Communication Been Used?

230

(4)

How Do I Decide Whether to Use Illustrations?

234

(1)

What About Creating Illustrations Using Computers?

235

(1)

What Do I Need to Know About Photographs?

236

(3)

What Visuals Are Most Important?

239

(1)

How Do I Construct Tables?

240

(6)

How Do I Decide Whether to Use Tables?

246

(3)

How Do I Format Tables?

249

(1)

What Kind of Information Is Best for Graphs and Charts?

250

(1)

How Do I Format Graphs and Charts?

251

(1)

What About Flowcharts and Molecular Graphics?

252

(1)

Summary

253

(1)

Discussion Questions

254

(1)

Exercises

255

(1)

Works Cited

255

(2)

Endnotes

257

(1)

CHAPTER 11 Electronic Medical Writing

258

(31)

Overview

258

(2)

How Long Have Hospitals Used Computers?

260

(2)

How Are Web Sites Used in Medicine?

262

(4)

What Kinds of Designs Are Best?

266

(1)

How Do l Write Software Documentation?

267

(8)

How Do I Write Tutorials?

268

(2)

How Do I Write a Procedural Tutorial?

270

(4)

How Do I Write a Reference Tutorial?

274

(1)

How Are Audiotapes Used?

275

(1)

How Do I Design Multimedia?

276

(2)

How Are Videos Used in Healthcare?

278

(2)

What About PowerPoint Presentations?

280

(1)

Summary

281

(1)

Discussion Questions

282

(1)

Exercises

283

(1)

Works Cited

284

(1)

Endnotes

285

(4)

APPENDIX A Common Greek and Latin Roots, Prefixes, and Suffixes

289

(8)

APPENDIX B Frequently Used Visual Design Terms

297

(6)

APPENDIX C Frequently Used Clinical Abbreviations

303

(6)

Credits

309

(2)

Index

311

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Writing in the Health Professions

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